Italian Startups Take the Stage: Pitches at CES 2025 as a Springboard for Made in Italy Innovation in the Global Tech Landscape
From January 7 to 10, Las Vegas becomes the beating heart of technological innovation with CES 2025, the global reference event where the most revolutionary innovations take shape and are presented to the world. Among the 150,000 participants and over 4,000 exhibiting companies, Italy stands out with the participation of 46 startups selected thanks to the support of ITA – Italian Trade Agency.
But what projects, trends, and innovative ideas are bringing Made in Italy technologies to the international stage? The answer lies in the pitch sessions, a crucial moment for every startup.
A pitch is a brief and impactful presentation in which startup founders share their vision, project, and the value they aim to offer, seeking to capture the interest of investors, partners, and media. They are therefore a key tool for positioning themselves on a global level.
The Pitch Session Schedule: Italy at the Center of the Stage
Italian startups will have the opportunity to present their innovations in a series of thematic pitch sessions:
- Health & Life Sciences – January 7, 5:00 PM
Startups Icarus, Laika, MIA, and Radoff opened the program by exploring technologies to improve health and well-being: Italy is establishing itself as a global hub for healthcare innovation, thanks to the integration of technologies such as Artificial Intelligence, the Internet of Medical Things (IoMT), augmented reality, and Big Data. These solutions are revolutionizing the prevention, diagnosis, and treatment of various diseases, positioning Italian startups as leaders in a rapidly growing market. - Clean-tech – January 8, 12:00 PM
From energy sustainability to the circular economy, startups 3dnextech, Enphos, Ganiga, In Quattro, Levante, SLY, and Tinental will showcase solutions for a greener future. Among the proposals are systems to improve the energy efficiency of industrial machinery through dynamic adjustments, patented technologies to enhance the physical properties of 3D-printed objects, and advanced sensors for gas detection, demonstrating the startups’ commitment to integrating sustainability and technological innovation. - Smart City – January 9, 10:30 AM
Apogeo Space, GeniAi, Planybuild, SeismicGuard, SnapAll, SpaceVerse, and WiData will discuss their commitment to redesigning the cities of the future with advanced and sustainable technologies. Proposed solutions include technologies for environmental monitoring and crowd counting, video analysis platforms for real-time security, and seismic monitoring systems. IoT applications also include environmental monitoring, urban traffic management, and mixed reality tools for urban planning. - IoT & Smart Manufacturing – January 9, 11:30 AM
Industrial innovation and the Internet of Things will be the focus of startups such as 221e, AI4IV, Èlevit, EMC Gems, Mathclick, Proke, Sensor ID, and Truesense. Proposed solutions include innovative object recognition technologies under various lighting conditions, environmental monitoring sensors, sensors capable of detecting the chemical properties and parameters of water, sensorized suits for precise remote tailoring measurements, and IoT systems based on wireless communication modules to optimize waste disposal management. - Smart Mobility – January 9, 12:30 PM
Eye2Drive, Novac, ToMove, TUC, and Viber Alert will offer insights into solutions for intelligent and sustainable mobility, including a service that can function as both an autonomous robotaxi and a remotely controlled vehicle. Additional innovations include systems that enhance driving safety through real-time feedback and sensors capable of intelligent imaging. - Smart Business – January 9, 2:30 PM
“Smart Business” refers to a strategic market segment that includes marketing, legal-tech, and corporate learning. Among the participants in this pitch session will be WhoTeach, with its intelligent e-learning platform designed for the B2B market, alongside other companies such as Certy, Coderblock, Friendz, Lieu.city, PopulaRise, TokNox, and Viralba. The Italian corporate sector is undergoing a transformation driven by these innovative technologies, which optimize workflows, increase productivity, and improve data security, creating a more efficient and adaptable business ecosystem. - Lifestyle & EdTech – January 9, 4:00 PM
Innovations for entertainment and education will be the key themes addressed by companies such as Innova, Kintana, Rem Montenapoleone, The Thinking Clouds, Travel Verse, Volumio, and Zephorum. Italy stands out in the EdTech and smart lifestyle sectors with innovative solutions based on immersive technologies, artificial intelligence, and “phygital” projects. At CES, Italian startups will discuss various innovations, including AI-based personal and virtual assistants to enhance productivity and hospitality management, interactive educational platforms for children and museums, and digital tools for family safety.
Pitch Sessions as Italy’s Showcase to the World
CES 2025 represents an extraordinary opportunity for Italian startups to engage with global innovation leaders.
From emerging sectors such as IoT and Smart Mobility to solutions for health, sustainable energy, and corporate learning, these companies are helping define the future of technology.
With the support of ITA – Italian Trade Agency, the participating Italian startups are demonstrating how Made in Italy technology can drive change in various key sectors.
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