Education and training are entering a new era, where the adoption of technology is no longer an option but a strategic necessity. Despite progress in recent years, only a small portion of the global education sector has fully embraced digitalization. This scenario represents an extraordinary opportunity to integrate innovative solutions that improve the efficiency and effectiveness of learning processes.
In this context, BETT 2025 in London, from January 22 to 24, is the ideal place to explore the potential of technology applied to education. Recognized as the most important event in the EdTech sector, BETT brings together business leaders, innovators, and institutions from around the world to discuss and showcase solutions that are already transforming the way we learn and teach.
This year, Italy is represented by a delegation of 16 startups, coordinated by the Italian Trade Agency (ITA) and supported by EdTech Italia, ready to showcase the technological excellence of our country.
BETT UK 2025: The Future of Education on Display
BETT is not just a showcase for the latest innovations but also a meeting point for industry leaders, teachers, technology experts, and policymakers from around the world. The fair is divided into thematic areas ranging from personalized learning to the integration of AI solutions, educational inclusion devices, and environmental sustainability.
This year, the main focus will be on artificial intelligence applications in education, advancements in augmented reality for teaching, and technologies to improve accessibility. Among the anticipated innovations are advanced platforms for student data management, adaptive learning systems, and collaborative tools designed for school and corporate environments. With over 600 exhibitors from 50 countries, BETT UK 2025 will offer a comprehensive overview of the trends that will define the future of education in the coming years.
The Italian Delegation: Innovation and Made in Italy Excellence
Italy’s participation in BETT UK 2025 highlights the excellence and competitiveness of our technological ecosystem in the education sector. The selected startups offer diverse solutions, from gamification to learning management systems, to augmented and virtual reality platforms for education. The Italian pavilion, located in the international area, will feature a rich program of pitches, B2B meetings, and workshops, designed to maximize networking and business opportunities.
Each company will offer a unique vision of how technologies can enhance the educational experience, from primary education to continuous professional training.
WhoTeach will also be a key player at BETT UK 2025, showcasing its AI-based platform designed to transform corporate training. Thanks to advanced features, WhoTeach enables the creation of personalized training content while reducing associated training costs.
Conclusion
Italy’s participation in BETT 2025 is not only a testament to the technological excellence of our country but also a concrete signal of its commitment to driving the digitalization of the global education system.
The 16 startups present demonstrate how Italy is capable of translating advanced technologies into real solutions, applicable not only in schools and universities but also in companies and organizations. These entities embody the ambition to bridge the digital divide and fully exploit the potential of a sector that, with only 4% of education globally digitized, still has enormous room for growth and innovation.
With this delegation, Italy positions itself as an active promoter of necessary change, demonstrating that increasingly accessible and complex technologies can become fundamental tools to transform learning and address future challenges.
