Slush 2024: Italy Takes Center Stage at the Premier Event for Technological Innovation

The 2024 edition of Slush, one of the world’s most prestigious events dedicated to startups and technological innovation, has just concluded. Held in Helsinki from November 20 to 21, the event attracted over 5,500 startup founders, 3,300 investors, and thousands of technology professionals and visionaries, all gathered to shape the future of entrepreneurship.

In this high-level context, Italy stood out thanks to the presence of the Italian Trade Agency, which supported a delegation of startups and innovative companies at the Italian pavilion, a true hub of creativity, technology, and networking.


Founded in 2008, Slush has become a benchmark for those operating in the tech sector, offering a unique mix of conferences, pitching sessions, and networking opportunities. This year, the event focused on crucial topics such as artificial intelligence, sustainable technology, and strategies for the future of education and corporate training.

Italian Companies at Slush 2024
Among the Italian excellence at Slush 2024, we at WhoTeach were also present, aiming to contribute by showcasing our intelligent Digital Learning platform that is revolutionizing the corporate training sector through the integration of artificial intelligence. Our participation gained significant visibility during the Pitch Competition, where we had the opportunity to present our vision: smarter, more engaging, and accessible professional training.

The Italian pavilion, organized by the Italian Trade Agency in collaboration with the Italian Embassy and Invitalia, hosted 32 Italian companies, representing the technological excellence and creativity of our country. Visitors were able to discover how Italian companies are applying artificial intelligence in sectors ranging from training and digital to sustainability and healthcare, offering innovative solutions capable of competing internationally.

Italian participation attracted great interest from investors, media, and industry professionals, drawn by the ability of Italian companies to combine advanced technology with a concrete vision for the future. 

Technology and Social Impact: Reflections from Slush 2024
One of the central themes that emerged during the panels was the transformative role of advanced technologies, particularly artificial intelligence, in reshaping society. The discussions highlighted the importance of an ethical and responsible approach that balances innovation and social impact.

In this context, we at WhoTeach aimed to demonstrate the application of AI in education, showing how it is possible to combine technology and training to generate value for both companies and workers.

A Future of Opportunities and Connections
The experience at Slush 2024 was not only a showcase for Italian technologies but also an opportunity to forge strategic collaborations and capture trends that will shape the future of corporate training and innovation.

Thanks to the commitment of the Italian Trade Agency, the Italian companies present were able to leverage this global platform to expand their network and access new business opportunities. Slush 2024 thus confirms itself not only as a flagship event for innovation but also as a laboratory of ideas capable of inspiring the future.

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